Social media has played an important role in changing purchasing behavior.
An eCommerce company should have a solid social media strategy. This eCommerce media strategy can be a powerful catalyst for your eCommerce business’s long-term success.
This list contains some of the most successful social media marketing strategies that can make a difference for your business.
12 eCommerce Social Media Marketing Strategy for E-commerce Businesses
1. Share, not sell
It may seem counterintuitive to offer this advice when discussing marketing and sales strategies. It is necessary to remember, however, that people use social media not to shop. However, the first phases of the purchase process begin here. Marketers must therefore use social media to build trust. Social media is a great place to share useful information and build trust. However, the consumer will eventually buy products if they have a long-lasting interaction with social media content. Brands need to engage in a variety of activities to build relationships.
- Interacting with followers
- Participating in group activities
- Hosting live chats and many other features
The increased use of eCommerce offers many opportunities. However, it also means that eCommerce players need to rethink their strategies to be more “relational” with their customers. All digital marketers can learn valuable lessons from the post-pandemic era, including how to create an emotional connection with customers.
2. Establishing relationships with influential people
These statistics are just a sample:
- 74% of consumers turn to social media for help in making purchase decisions.
- Influencer marketing content has an 11X higher ROI than traditional digital marketing.
- A strong online following can give a brand a huge boost. This applies to all aspects of the brand, not just online.
- Reaching a wider audience and building trust. Brands must be careful when choosing the right products.
- Influencers whose content is in line with brand values and whose audience is relevant.
- Use your blog to build trust and authority
3. Build Trust & Authority Through Your Blog
A blog is a digital asset. It not only aids in SEO but also facilitates sharing thought-leadership and engaging content via social media channels. You can also use it to promote new products or services and redirect lots of traffic to your site. Your customers will be able to buy more easily if you link your blog and your social media posts.
4. Creative Communication Design
When designing social media posts, ensure that the aesthetics and color scheme reflects the brand’s core values. This will help you grow the visibility and reach of your product. Research has shown that keywords with high conversion rates can reach far beyond your immediate audience. Use hashtags to make your content easier to find on social media platforms. Another effective method of optimizing conversion is A/B testing of post content or post creative.
5. Promotional Offers
E-Commerce can use giveaway and discount campaigns to increase their social media presence.
6. Invest in Social Media Marketing
This massive use of Facebook ads in marketing confirms the effectiveness of social media ads in increasing engagement and reach. Make sure that the platform’s audience resonates with your ideal customer before you invest in social media ads. Your brand image should be elevated and communication should be easy with your target audience. Nowadays, nearly every social media platform has a variety of advertising options. Facebook and Instagram have recently added dynamic product ads to their portfolio of ad formats.
7. Make a video strategy for YouTube
YouTube is the third most popular website in the world. This makes it a great tool for social media marketing on eCommerce platforms. YouTube can be used in many ways to help your eCommerce business. The most important is:
- Every day is the ideal platform to showcase your brand to a large audience, so they can remember you when it comes time to purchase.
- To reach a large audience, you can use YouTube ads
- To inspire trust and connection, partner with YouTube Channels other than those owned by influencers.
8. Showcase Social Proof
Customer reviews can be a powerful way to create social proof and convert new customers. Many of these reviews can be leveraged via social media. To tap into the positive influence of experts, you could invite them to live stream through your social media accounts. Another great strategy to generate user social proof is the curation of user-generated content.
9. Tap into the power of instant messaging
Instant messaging has the potential to transform your life
These may not seem like sales channels but they are gaining popularity. It can also increase your conversion rates due to the following:
- Customers can interact with the brand quickly and efficiently.
- It is an important driver because it allows for personalization.
- customer engagement
- It is an effective tool for lead generation
10. Make Data work for you
Analytics tools are built into social media platforms like YouTube Analytics and Facebook Insights. You can track your audience’s thinking process, buying behavior, and many other aspects that allow you to monitor your paid advertising campaigns. Before you post anything or launch any new campaign, you can access your historical data such as which type of post received the most engagement and what time most buyers were online.
To identify which sources are most influential in conversions, reports on attribution (based on sessions and conversions) are essential. Similarly, social media dashboards play a pivotal role in strategic decision-making. It collects all social media metrics. This allows you to make a strategic decision based on real-time information and eliminates any guesswork.
11. Embrace Emerging Platforms
Social media clutter is a problem on the internet. This means that traditional social media marketing strategies don’t pay off, and sometimes even backfire. Businesses are often unable to reach potential and existing customers in the most effective way. Today, many companies use the latest social media platforms to reach new customers who may not be on regular social media platforms such as Instagram and Facebook. WhatsApp is now the preferred platform for social commerce, with the addition of UPI payments, in-app shopping, and in-app payment.
12. Be consistent
Consistency is the key to creating a successful eCommerce social media strategy. Consistency not only increases your reach but also encourages audience engagement. A posting schedule is a great way to ensure consistency.
These social media marketing for eCommerce can be used to increase your eCommerce website’s conversion rate and make product discovery easier for your customers.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.