The Covid-19 outbreak has disrupted people’s lives as well as companies. In this article, XtremeUX Digital as one of the best SEO services providers wishes to give you, as a marketer, examples of the most successful marketing strategies that you can immediately implement in your company.
This catastrophe has changed the business landscape, and also the substantial effects are felt across the world. No business, company, or market has been left untouched. Fortunately, all isn’t lost. With disturbance comes growth opportunities and mechanisms to overcome challenges. Crisis times force businesses to become sharper, more creative, and more effective than before.
With the right mindset, you can use the crisis to your benefit and find future tactical suggestions to make your company thrive. The key lies in knowing your market and clients to identify new opportunities to take your business to higher degrees of success.
Continue reading to discover the holy grail of your following growth hack, and ensure the success and success of your business during and after the Covid-19 pandemic. This article outlines five creative ideas which you may personalize to fit your industry and customers to attain better corporate outcomes during and after the crisis.
- Recreate your Marketing and Sales Funnel
Things are hard at this time and will be for a while. Most businesses are enrolling low conversion prices. In the travel industries, for example, items are terrible, together with Delta Airlines dropping $60 million daily.
Nevertheless, although consumers are not buying right now, they will do so in the future. Because of this, it is best practice to change your marketing and sales funnel to accommodate this new reality.
Give your viewers something free through these hard economic times: free trials, free courses, or free sessions. Supply them with more information and even give them superior content at no cost.
By providing high-quality and consistent content to your customers, you build trust, join with your audience, and increase brand awareness. You also encourage conversions because consumers have the information they need to make informed buying choices.
- Respond to the Crisis
A recent study by the American Association of Advertising Agencies shows that 57 percent of customers are happy that brands are helping in the Covid-19 pandemic. While some brands are encouraging affected communities, others are providing much-needed help in health care institutions. They’re providing levity, relief, and resources that individuals who need them most.
A good number of companies are reacting to the Covid-19 crisis with special offers, new services, special resource pages, and other helpful approaches. Here are some examples.
- Sisenseis helping communities and customers struggle COVID 19 with analytics. It is offering relief packages for customers, no cost analytics, professional services, and strategic consulting.
- HubSpot has introduced several support measures and resources to help customers and communities adapt to these challenging times. One of these includes the new content collection, advertising and revenue benchmark data, and also a HubSpot community for folks to connect with like-minded professionals internationally.
- Quasar is helping customers during those times of struggle by providing aid on business continuity. By expanding its manufacturing capability, the company is helping medical device companies that are facing challenges in meeting production objectives.
- Invest in Content Marketing
Currently, social distancing is the new norm. Even following the crisis is included, distancing between people will stay with us. To handle the distancing, a lot of men and women turn to the internet to learn. Additionally, people still want to research services and products online before they contact an organization.
Another fantastic marketing strategy example to endure this is to invest more in educating customers. It will supply an excellent opportunity for businesses to connect with clients and build healthy relations. Below are a couple of ways of teaching your customers;
Develop a learning center in your site, endowed with manuals, whitepapers, webinars, and courses.
Use online learning tools. You can create applications and automation tools that can help your clients. Neil Patel’s Ubersuggest is a prime example of an online tool that generates keyword ideas for clients. Additionally, HubSpot excels in producing online tools for the customers. Its free Blog Ideas Generator provides customers numerous blog post ideas in moments.
- Virtual Events
We’re unsure when real events will be back in our own lives. However, thanks to technology, it is possible to host a virtual event. Virtual events occur online and are not restricted to one area. With internet connectivity, you can take part in a virtual occasion from anywhere around the globe.
Virtual events are invaluable for companies during this crisis for several reasons. To begin with, you reach a wider audience because people can join in from anywhere in the world. Secondly, virtual events are more inexpensive to hold — you don’t need to incur the expenses of booking a place and hiring an event planner. Third, these events are measurable — you can ascertain how many people attended, their residence, which sessions were popular, and how the attendees paid for their tickets.
Content marketing online ConferenceWista CounchCon is a great example of a video advertising platform for enterprises. In 2018, it held its first virtual event called CouchCon. The virtual event featured 13 influencers who educated attendees about utilizing video for promotion. Content Marketing Conference permits you to watch CMC 2020 on-demand for free in May through the pandemic. AltGDC is a primarily-virtual conference on game design and development.
- See YourIndustry Pains
The Covid-19 crisis has affected many industries. These industries need to reinvent themselves for the future. The tourism industry, for instance, can start looking into options like virtual tours or 3D visuals of tourist areas.
Businesses that fail to reinvent themselves will probably be removed from the market. To emerge winners in this catastrophe, enterprises must combine agility and durability. They need to determine where they should be powerful, and in which to be flexible.
Thus, a good marketing strategy example is to examine your industry to identify the new pains your customers may be experiencing. It will offer lucrative opportunities for the company to leverage. Here’s an outlook of how firms are capitalizing on new client pains in the wake of the crisis.
Quasar Medical, a medical device manufacturer, saw that there was an increased demand for medical instruments, and many manufacturers were shutting down due to the pandemic. The business was fully worked and hunted clients who were looking for new producers to meet their demand.
- Vintage Grapelike most wine manufacturers, Vintage Grape adopted crisis opportunities and opened an online shop to sell wine online.
- Game makers and sellers are winning big in the pandemic. With so much time in their hands, people are turning to traditional board games and puzzles. The demand for board games and puzzles has increased appreciably.
- Artists and handcrafts musicians are coming out sensibly as essential professionals in the time of crisis. They’re using art to unite people as well as help the masses cope and heal in the face of the pandemic. Artists and handcrafts are taking their works online and getting extensive viewership in return.
Covid-19 has sent businesses turning, with many struggling to survive. Fortunately, all is not lost. When a crisis looms, it’s the ideal time for creative and bold entrepreneurs. This article provides five powerful marketing strategies illustrations you need to adopt during and following Covid-19 to ensure the survival and success of your business. You can find one thing to do to make a difference in your enterprise. And if you need help, XtremeUX Digital can brainstorm together.
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